Slots Logic reviews and rates the world's top online slots.
Visit Casino Advisor for the best online casino reviews, news and much more.
The Amusement & Music Operators Association (AMOA) recently released the results of its first comprehensive member survey in more than ten years. Conducted in the spring, the poll invited the organisation’s 1400 members to participate via SurveyMonkey, an online tool. More than 70 operators in 26 states responded, and most answered the 61 questions.
The results suggest that the typical operator is independently-minded and in their forties or fifties, with some college education. They typically employ fewer than ten people. Member operators prefer to deal with smaller local banks and make their own travel reservations. It is an ageing business, and more than 93 percent of respondents are over 40. Almost a third are over 60.
The American amusements industry is typically very close-mouthed about earnings, because most companies in the sector are privately held. This year, little over half of respondents reported their annual revenues. Of those who did, 30 percent revealed route collections between $500,000 and $1m; 22.5 percent reported collections between $250,000 and $500,000. Another 22.5 percent generate $1m to $2m.
The survey demonstrated a vital need for promotion, as only 20 percent of operator locations actively promote their venues. Why? About a third blamed indifference on the part of locations; 31 percent cited a lack of dedicated staff, and 18 percent were uncertain how to manage promotions. One category perfect for promotions is league equipment like darts or pool, but only one in 20 operators conduct leagues in 80 percent or more of their locations.
Although two thirds do have a company Website, 58 percent view it as ineffective in promoting their companies. Social media is also not widely used yet, and Internet connectivity for equipment has actually declined over the past few years.
The survey also covered numerous other questions including types of equipment used.
The conclusion to be drawn is that AMOA operators must employ the modern tools available to them in promoting the industry, not just as an extra, but as an integral part of each location’s entertainment package for its own customers. As for taverns and restaurants, operators must learn to establish co-operative efforts with leading brands of foods and beverages to further promote amusement products.
