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Kate Chambers, portfolio director at ICE Totally Gaming, explains what the London show has to offer.
“ICE Totally Gaming is the only exhibition that brings the online and offline gaming worlds together, which means that visitors to ICE have a unique opportunity to see at first hand the challenges, trends, technologies and opportunities impacting the entire gaming landscape,” she says.
“As always, the key drivers of change will be legislation and technology – but ICE plays a broader role, enabling visitors to meet and socialise with colleagues from throughout the world, network, debate the future and leave armed with new ideas.
“ICE Totally Gaming reflects what is taking place across all of its sectors. For example, things such as Facebook’s change in policy on gambling advertising have prompted new ways of thinking and new product strategies, all of which will be manifest at ICE,” adds Chambers.
“Some of the big-ticket issues relate to the rising importance of tablets, HTML5 and new developments in game content across all platforms. Gaming products are of the moment; first-mover advantage is crucial, and with the pace of technological change and more importantly the speed with which game creators harness new technology, it’s a case of always keeping abreast of change.
“Our aim is to build on the success of 2011, when ICE lived up to all of our expectations, recording double-digit growth and in the process breaking the 20,000 attendance figure.”
