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Inspired Gaming Group will focus on three key themes for ICE: server-based gaming, marketing and rewards, and platform convergence.
It will unveil Core VIP, a new bonus and reward system, at ICE for the first time. It is the latest platform innovation to come from the company, and the first and only system to allow in-game rewards for all games, even third-party titles.
Inspired’s Core VIP is modular so operators can take all its features or select certain functions, all of which can be integrated into current loyalty and CRM systems.
Said CEO Luke Alvarez: “Inspired is in a unique position in this industry in that we are large enough to compete with the U.S. and European gaming giants, but we are small enough to keep innovation fast-paced and technology-focused. We are a technology company at heart and will always deliver products that look great but perform even better, due to our unique SBG operating system. We’re launching another industry first with our Core VIP ecosystem, which will take operators’ current marketing and loyalty strategies to the next level by spanning both online and retail, and allowing in-game rewards across the entire Open SBG game library.”
Visitors to the Inspired stand can also experience the firm’s Inspired’s Open SBG Core platform, with features including an open-source content API (Open SBG), add-ons such as marketing and rewards, and in-depth reporting for greater performance control.
The land-based SBG platform is also adaptable to cross-platform convergence, which Inspired will be demonstrating in partnership with its sister company OpenBet. Another attraction will be Inspired’s multi-platform Virtual Sports for retail, in-home broadcast, online and now mobile.
