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The British social gaming company and ICE exhibitor Enteraction is partnering with Praesepe to launch Beacon Bingo Social on Facebook in early 2012. This game represents Praesepe’s first foray into the booming social gaming market, typified by games like CityVille and Slotomania, and bolsters the work the company is already doing in social media.
The new product is a more immersive version of traditional bingo, in which a collection-and-sharing game provides a replacement for the real-money win experience. Users enter rooms to play against themselves and others with the aim of building a paradise garden, occupied by Beacon’s mascot Beaky. Players move to higher levels by gifting and receiving virtual goods, as well as playing the number of games required to progress.
As with most social games, Beacon Bingo Social is free to play with customers given the option of making premium purchases for virtual goods and enhanced progression.
This is the first in a line of proposed products as part of a development agreement between the two companies.
Said Chris Drake, Praesepe’s interactive manager: “We operate in a fast-moving sector driven by technology, trends and changing customer tastes. Beacon Bingo Social sets the pace in terms of the social gaming phenomenon and draws on many of the community values which underpin the bingo experience and which will connect with players.”
