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ICE Totally Gaming claims to be the only exhibition in the world which brings together the online and offline gaming worlds.
For the low-stake street gaming business, ICE provides an unusual global perspective that can’t always be found at the more territory-specific events.
In the betting sector, meanwhile, visitors will see how companies are harnessing new technologies and evolving their product offering .
The event also features a raft of exhibitors whose business is bingo. Visitors will be able to see all of the latest dedicated bingo products as well as the newest gaming machines which make such an important contribution to bingo’s bottom-line profits.
Many of the lottery sector’s pre-eminent thought leaders also converge on ICE to debate the issues of the day with games developers and regulators. The Lottery Summit will look at how the sector can be competitive through the development of interactive, cross-channel and social strategies.
The seemingly inexorable rise of mobile gaming will also be reflected at ICE, as will online, with new online security products to protect players, new social games together with product strategies to convert social games players to online gaming platforms, and lots more from this dynamic sector.
However, ICE Totally Gaming was born out of the casino industry and this heritage is clear to see. All of the majors take a strong, high-profile presence, showing the full portfolio of product types for casinos.
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