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The city of Zhongshan in China’s Guangdong province has gained good results from the policy it adopted last year of focusing on content for the game industry.
Zhongshan companies including Golden Horse, Golden Dragon and Unis showcased new products that they had independently developed at the China Zhongshan International Games & Amusement Fair 2011, with an enthusiastic reception from buyers.
As well as developing public platforms like exhibitions, the city is also aggressive in constructing industrial creative parks and bases, and encouraging enterprises to move into them to form industry clusters.
And, to cultivate talent for the game industry, Zhongshan supports creative organisations that build co-operative relations with traditional manufacturing businesses. It also encourages traditional manufacturing enterprises to outsource creative work. Such a business model has long been adopted in other industries such as lighting, home appliances and furniture.
