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Most played = most sold?
Published:  24 January, 2012

Now that the jukebox is firmly rooted in the digital age and a single machine can have a library far in excess of 30,000 songs, it’s interesting to see the pattern of play over the course of a year – do the most-played songs on jukeboxes equal the singles and albums that top the charts, or do library tracks of much-loved classics with broader demographic appeal, for example The Beatles, win out?

A bit of both is the answer. It’s worth bearing in mind that the figures we’re relying on, compiled by Soundnet, come from a broad cross-section of venues.

The world’s biggest-selling artist for 2011, Adele, tops the list for the most-played jukebox track, with Someone Like You; chart stalwart Rihanna was the most-played artist, though she only has two entries in the most-played tracks list compared to Adele’s three. Presumably, library tracks come into play for Rihanna, with the monster-selling Umbrella among her best-known hits.

AC/DC came out on top of the most-played rock artists, with their top track being Thunderstruck. Considering the band’s back catalogue includes the second biggest-selling album in recording history, Back in Black, and that Thunderstruck is neither on that album (it features on 1990’s The Razor’s Edge) nor AC/DC’s biggest-selling single in the UK, one has to wonder how songs rise up these charts.

The Beatles’ Hey Jude was the most-played heritage track, while bizarrely the most-played Elvis song was In the Ghetto. While the bulk of the top 20 most-played artists are contemporary, The Beatles, Oasis, Queen and AC/DC are also well-placed. The highest-placed catalogue title (if there is such a thing in the age of digital downloads) in the most-played chart is Tracy Chapman’s Fast Car at number 17, boosted by the song being covered on a primetime TV talent show.







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