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EAG Expo Preview-Digital Centre
Published:  25 January, 2012

Since debuting its first Dr. Face unit in 1997, Digital Centre has gone on to create such international photo booth hits as Dr. Fashion, Crazy Doctor, Pix-Mix Factory, Photo-ID, Ping-Pong Kombat, Baby Boom, Instant Photo Souvenir, New Generation Blue and Black.

This year, making the most of its 15th anniversary, the company is introducing five new and versatile products.

These successful photo booths include a wide range of features, such as: gigantic photo strips, video confessions option, real portable booths, new strip kiosk concept, customisable software, social networking capabilities, and much more.

“The first unit was Dr. Face. It was a hit worldwide, and you can find several units in operation still, in Dave & Busters and other places,” said Digital Centre’s CEO Josep Tarres. “It was a product where you could put your face on a different body, and it matched the skin colour of the player with the one from the character at the picture.”

In addition to the firm’s unique software packages, another innovation was the use of non-traditional cabinet designs. Often looking more like video games, the cabinets not only boast a smaller footprint than traditional photo booth formats but offer attention-getting designs. For instance, Digital Centre’s heart-shaped Baby Boom, designed specifically to appeal to couples, offered a merged-photo option that simulated what their offspring might look like.

“We have always innovated,” said Tarres. “But we always also wanted to bring innovation to the operators at the right price, so they could make a good profit and increase their business.”

More recently, the company rolled out its new Strip line of photo booths, which include the Mega Strip, Fold ‘N’ Go, and Wall Strip. Each offers a unique design as well as the ability to print giant 6x16-inch photos. “One difference between us and the competition is the Mega Strip, where we print a giant strip of 6x16 inches,” said Tarres. “All other competitors are printing 2x6-inch strips.”

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