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“We have tried to remain true to the style and form of more normal sportsbooks while at the same time adding these great social hooks. While we may not achieve the level of monetisation as the large bookmakers, we are well positioned to achieve far greater levels of player participation.”
Players bet, either against one another or against the house, on worldwide sporting fixtures using virtual currency.
A small amount is issued to them free when they sign up, and they can buy more online for real money in transactions of $5 upward – but the virtual currency is not redeemable back into their bank accounts. This provides Socialitize with its revenue stream.
The calculation of betting odds is modelled on Las Vegas sportsbooks, and reflects the odds being offered in real life, with continuous updates.
Sports include European and American football, basketball, hockey, baseball, rugby union and league, cricket, tennis and golf.
A real-time feed also allows players to comment on each other’s bets.
“Users love the social betting hooks within the game,” added Brink. “By showing players their friends’ bets and allowing them to taunt or respect these bets we achieve a level of social interaction far higher than one sees in many other Facebook games. This together with the Challenge-a-Friend functionality really brings home the difference between 2Bet2 and other betting games.”
