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Pub groups place their orders
Published:  25 January, 2012

Britain’s pubcos continue to invest in entertainment and self-service technology as the licensed trade strives to counter the effects of the economic downturn, which has seen thousands of pubs close.

Gamestec has signed a new two-year agreement with Punch Taverns, which has more than 5000 sites across the country, to supply its TabBoxx social lottery vending product and its iPub digital gaming platform.

Continuing an arrangement already in place, it signals the pub firm’s determination to maximise income from gaming and amusements.

Said Julie Clamp, machine development manager at Punch: “We are constantly working at how we can improve our licensees’ business, and we provide as much information as we can to help them manage their machine income and release the full potential machines can deliver. We also push our supplying partners to develop exciting new content and fresh products.

“Evolution of pay-to-play products is critical to a successful future and while we have to ensure today is being taken care of, we also have to seize what are the opportunities of tomorrow.”

Independent operator IOA Group has also renewed a contract with Punch, covering Category C AWPs, SWPs, pool and ancillary equipment. Said national sales executive Ken Mullarkey: “Our relationship with Punch dates back over ten years. During that period we have established a close working relationship at all levels of the operation and have ensured that all of our people understand and embrace the dynamics of the Punch business. This has enabled us to work very closely with the client to achieve the common goal of driving machine income for Punch licensees and Punch.

“Key initiatives such as note payout, the deployment of SWP tournaments and refill projects as well as intensive work on collection and service procedures have certainly reaped rewards. Our most recent initiative of targeting houses currently without AWPs has produced significant additional income.”

Meanwhile, ATM firm InfoCash has won a five-year contract to supply cash machines to the managed estate of Marston’s, which operates around 2100 locations.

Said James Coxon, group machines and compliance manager at the pubco: “The new ATMs will be a mix of free-to-use and pay-to-use and will feature super-fast processing to give transaction times of around 30 seconds – the same as high street banks. The large colour display screens give us another route to engage with consumers and the opportunity for creative promotions on-screen.”

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