The two firms are also launching a marketing and rewards system called Core VIP.

Said William Hill chief executive Ralph Topping: “This change to our machines estate will ensure we can continue to offer market-leading technology to our customers. Inspired has consistently delivered outstanding performance and has a strong track record of innovation.”

Added Luke Alvarez, Inspired’s chief executive: “We plan to drive the next wave of technology and game innovation in server-based slots, with a number of upcoming world firsts in player rewards”

The new deal, which runs to 2016, gives the bookmaker the option to enlist a second supplier for part of its estate.

Separately, Inspired’s Virtual Sports was named best betting product of the year at the ICE Totally Gaming awards.

The firm says that Virtual Sports is now used by customers in 33 territories, generating $7bn revenue and $950m gross winnings every year. Besides William Hill, customers include Betfred, Coral, Ladbrokes, Caliente, Bet365, Sky, and Paddy Power, which launched a mobile version last year.

Said Steve Rogers, Inspired’s managing director for Virtual Sports: “Inspired is the leader in virtual sports betting because we’re committed to a continual development of new events suitable for deployment across all available delivery platforms.”

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