William Hill has named Inspired Gaming Group as its exclusive supplier of gaming machines.
Inspired already supplies around 80 percent of the gaming machines in the bookmaker’s 2350 outlets, where it launched the dual-screen Storm cabinet in 2009.
Now William Hill is also trialling a three-screen version of the Storm in a hundred locations, and plans to roll out the cabinets to all venues that don’t yet have the Inspired units by the middle of this year.
The two firms are also launching a marketing and rewards system called Core VIP.
Said William Hill chief executive Ralph Topping: “This change to our machines estate will ensure we can continue to offer market-leading technology to our customers. Inspired has consistently delivered outstanding performance and has a strong track record of innovation.”
Added Luke Alvarez, Inspired’s chief executive: “We plan to drive the next wave of technology and game innovation in server-based slots, with a number of upcoming world firsts in player rewards”
The new deal, which runs to 2016, gives the bookmaker the option to enlist a second supplier for part of its estate.
Separately, Inspired’s Virtual Sports was named best betting product of the year at the ICE Totally Gaming awards.
The firm says that Virtual Sports is now used by customers in 33 territories, generating $7bn revenue and $950m gross winnings every year. Besides William Hill, customers include Betfred, Coral, Ladbrokes, Caliente, Bet365, Sky, and Paddy Power, which launched a mobile version last year.
Said Steve Rogers, Inspired’s managing director for Virtual Sports: “Inspired is the leader in virtual sports betting because we’re committed to a continual development of new events suitable for deployment across all available delivery platforms.”
- The complete betting experience with BGT and TA...
- Finally a game that's better than Key Master.....
- Media Information 2013
- CUMMINS ALLISON INTRODUCES THE JETSCAN iFX® HIG...
- Apple Introduces New “Scene Machine” Photo Boot...
- UK gross gaming yield up in 2012
- Sonic plushie giveaway to celebrate!
- Lady Luck Around The Clock wins Praesepe Innova...
- Sega Prize Europe Spring Sale 2013
- Staff to abseil 170ft down the Rays of Sunshine...