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Henson to elevate brand
Published:  01 December, 2006

Games Warehouse, which developed the Paragon SWP platforms, has announced the appointment of Andrew Henson as commercial director.

There are now more than 6,000 Paragon terminals sited across the UK and as the company begins site-testing its Digital Gaming Platform (DGP), in anticipation of its imminent market launch, a principal strategic objective is to elevate the Games Warehouse brand from that of UK SWP provider to that of a major player in all aspects of video-based gaming and entertainment.

Games Warehouse Chairman Keith Healey said, “Andrew has spent four years as director of strategic planning with the Leisure Link Group and almost two decades in product development roles within Bass Leisure Retail, so he has precisely the experience and pedigree required to spearhead this shift in culture.

“In the short term, his focus will be on our determination to place the DGP at the forefront of the drive to establish the video gaming genre. Longer term, he will inevitably play a key role in the integration of our Games Warehouse, Merit, Premiere and Rowe brands.”

Henson gained his MBA in 1992. His 17 years at Bass culminated with the role of product development and strategy manager, focusing on electronic leisure within the pub retail division of Bass (M&B), reporting to John Appleton.


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