“The show delivered serious buyers and interest was high, with many keen to discuss JPM’s new Category C developments for 2012. In Category B4, Al Murray’s All Hail To The Ale attracted prolonged play on the stand and is proving to be a strong seller,” said Wessex Coin’s Chris Skelly, a JPM distributor. The follow-up to JPM’s first licensed Al Murray game went straight into the charts at number one.

“We believe that there is a real opportunity for those manufacturers who remain committed to the analogue genre of product and we’re in the process of closing leads received at the show,” said Phil Boulton, managing director of RLMS Sales, another of the game maker’s distributors.

But they’re not so sure at Scientific Games, which has decided to pull its gaming division – which includes The Global Draw, Barcrest and Games Media – out of the analogue pub game business to concentrate on digital.

Said the firm: “Based on the combination of prevailing conditions in the pub retail sector and the contracting business for analogue AWP products, we concluded that the most sustainable option as a long-term supplier of product to the UK pub retail sector was to focus its game design and other resources solely on a digital server-based supply model.”

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