A clear majority of e-gaming revenue from European customers will go to regulated local operators for the first time this year, according to Global Betting and Gaming Consultants (GBGC).
In 2011 51.3 percent of revenue went to regulated domestic markets with the rest flowing offshore, but the firm believes that the proportion will jump to 60.1 percent this year thanks to new markets opening up and structural changes in the sector. New regulated operations are expected to begin soon in countries including Denmark, Germany, Greece and Spain.
However, the firm warned: “Major operators like PokerStars, Bwin.party, Unibet, and 888 Holdings have accepted the new regulatory landscape in Europe even though the higher taxes and increased costs make once profitable markets a lot less so. Domestic, local licences do have benefits for operators because they make advertising and payments easier to undertake. But the success of the new licensing model is dependent upon governments being able to prevent non-domestically-licensed operators from continuing to attract players.”
Restrictions on online casino games, for example, will continue to mean that around 60 percent of European spend on Internet casino games and slots will still go offshore, GBGC predicted.
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