Northern Racing has concluded a deal with Betfred as the provider of pool betting services and on-course betting shops at all of its UK racecourses.
The deal secures the future of on-course pool betting through Betfred’s Totepool brand for customers at Bath, Brighton, Chepstow, Fontwell Park, Ffos Las, Great Yarmouth, Hereford, Newcastle, Sedgefield and Uttoxeter.
It will continue to run for at least the seven year-duration of Betfred’s licence.
Betfred will also continue to operate the on-course betting shops at all ten Northern courses for the duration of the Totepool licence.
Northern is the first major racecourse group to sign such a deal with Betfred since the latter took ownership of the Tote in July of last year.
Said Tony Kelly, group managing director of Northern Racing: “I am pleased that we will continue to offer our customers a recognised pool betting service and a rebranded and refreshed betting shop experience.
“The deal closely mirrors the partnership we enjoyed with the Tote and I am confident that customers will not experience any disruption.
“We will be working closely with Betfred to help develop the business and the service we offer, including the rebranding of Tote betting shops to the Betfred brand and ongoing capital investment in the pool services,” Kelly said.
“In addition, we have reached agreement with Betfred to sponsor a number of our principal race days, including Uttoxeter’s Midlands National meeting, Newcastle’s Eider meeting, and Chepstow’s Silver Trophy Day. These long-term arrangements will allow us to build the profile of these days while maintaining prize money levels for our feature race days.”
Betfred chief executive Trevor Beaumont promised: “Punters can look forward to an enhanced betting experience through both the Betfred and Totepool brands.”
Meanwhile, he added, “the sport as a whole will benefit from increased turnover and sponsorship.”
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