Paul Gouge, CEO of social games firm Playdemic, added: “Highly advantageous tax breaks are already being offered in places such as Canada, so similar actions within the UK would help level the playing field somewhat. This would allow the UK to both retain and attract talent and encourage international inward investment into games.

“Secondly, our industry is in the midst of a paradigm shift in both its method of content distribution and its business model, moving from physical to digital, and from one-off purchase to service-based charging. These transformative forces are causing significant disruption and pain to many games businesses who have the talent to prosper in the new world but may lack the capital to fund the costs of transitioning their business.

“In the U.S. this funding gap is being largely addressed by venture capitalists. In the UK tax breaks may both help in themselves and also improve the prospect of winning additional third-party funding.”

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