Talarius is taking over seven gaming venues from motorway service area company Extra.
All seven will now trade under Talarius's Quicksilver brand, and include both family entertainment centres (FECs) and adult gaming centres (AGCs).
The deal, which covers the majority of Extra’s locations and sees Talarius move into motorway services for the first time, is part of a strategy to invest in profitable venues, the company said.
The new locations are at Baldock on the A1M; Beaconsfield on the M40; Blackburn on the M65; Cambridge on the A14 and M11; Cobham on the M25: Cullompton on the M5; and Peterborough on the A1M. Said CEO Peter Harvey: “This builds on our ability to get the most out of any venue and allows us to bring the unmatched customer experience that we offer into a new market.
"For Extra’s customers we will bring the best machines, gaming experience and the entertaining atmosphere you get in Quicksilver venues on the high street to people on the UK’s road network.”
Added Andrew Long, CEO of the motorway service operator Extra: “This deal means combining the extensive specialist skills and experience of Talarius with well-located, good-quality motorway service area facilities. We have no doubt that working with Talarius will improve the experience for our customers.”
Talarius operates around 170 venues under the Quicksilver, Silvers and Winners brands.
Separately, a new industry body, the Adult Gaming Centre Forum, has been formed by AGC, FEC and bingo operator Praesepe along with motorway service firms Welcome Break, Roadchef and Moto Hospitality. It plans to meet quarterly.
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