Although it was originally conceived for Sound Leisure’s SLKids range of children’s play equipment for four-to-12-year-olds, and will be marketed through that division, the firm has found it appealing to a much broader demographic.

Said Sound Leisure’s Mike Black: “Because the solution is free to play and very easy to use, the customer decision-making process is much simpler than with traditional games. We are seeing this translate through to really impressive customer engagement, including hard-to-reach groups such as females and the 40s-to-50s age group. By encouraging these groups to stay in venues longer we can bring huge benefits to businesses.”

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