The game’s incredible success as a stand-alone unit always suggested that it would work well within the multi-game format and it has not disappointed either Games Warehouse or their satisfied operating customers. “Quite rightly, there has been much talk in the market about the strength of Deal or No Deal,” says Tony Eyre, Games Warehouse Sales and Marketing Director, “but we cannot emphasise enough the value added performance of Skill Ball Bingo. The fact that we have enjoyed early access to this game, compared to our multi-game competitors, means that the current Paragon menu offers operators and retailers a unique performance advantage. We have seen average earnings across our estate grow by 25 per cent in the past 12 months, a factor we attribute significantly improved game development and content management within our team.” Games Warehouse has also launched its ground-breaking new brand called INFINITI. One definition of ‘Infinity’ is “that which is free from any possible limitation”, and it is precisely this ‘mood’ that Games Warehouse id attempting to create. INFINITI has been designed to grab and hold players’ attention. Windows-driven with dual 19” touchscreens and an NV10 note acceptor, the platform is also broadband-enabled and equipped with a factory fitted GPRS modem. The Digital Gaming Content (DGC) consists of a menu-driven multiple games compendium from leading content providers that will be refreshed on an ongoing basis. The current test utilises a menu of 12 games.

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