Bingo Networks Alderney will launch Bonanza Bingo, on April 23, 2007 and already has a number of key operators signed up. The structure of the new network provides a flexible approach to obtaining an online bingo presence, backed by two companies who are well known in their respective areas of the bingo market. In addition to the traditional white-label solution, providing operators with a gaming site branded to reflect their identity, Bonanza Bingo also offers smaller operators the chance to enter the online bingo market through shared use of the Bonanza Bingo gaming site, which can only be accessed via its member companies’ sites. Bingo Networks Alderney has set the entry level cost for clubs joining Bonanza Bingo at an enticingly low level to encourage take-up, but has not waived charges as it seeks operators who are serious about the future of an online business, beyond existing bricks and mortar based customers. Revenue generated through the Bonanza Bingo Network will be shared with member operators, proportional to the number and spend levels of individual customers signed up with each operator. Alex Haig-Thomas, Managing Director, Virtue Fusion said, “As a leader in the online bingo market we are excited about working with an organisation that has such a wealth of experience in the land based market. In both companies coming together to create Bingo Networks Alderney and share expertise and experiences, the future offers a wide range of exciting possibilities.” Steve Baldwin, from Meeron said, “Online bingo has become increasingly important to many operators involved in land based UK licensed bingo. In working with the majority of UK operators it is important that we move forward, helping operators meet the demands of changing and new markets.” “In establishing Bingo Networks Alderney we wanted to find a partner who could bring top level expertise and both add to, and share in, a vision for future development. We have found that partner in Virtue Fusion, who share our passion for bingo.”

Printer friendly version

Email this article to a friend