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Sega real DEAL in Dubai
Published:  05 July, 2007

DEAL: short for Dubai Entertainment Amusement & Leisure Show and formerly known as Theme Parks and Fun Centers Show brought together nearly 180 international companies from over 30 different countries this year.

This arena sported a huge 25 main industries which in turn covered approximately 90 sub categories of industries. DEAL catered to the entire network of manufacturers, suppliers and distributors in the mainstream amusement industry, catering to emerging markets within the region such as real estate, design, retail developers, consultants and last but not least the major players defending the title of leisure and entertainment, attended both as exhibitors and visitors. ASI - Amusement Services International, the largest and main representatives for SEGA for the Middle East region dominated the stage with a massive 496 sq meters of stand space, which occupied a very large percentage of the arena. “The need for more stand space this year was more apparent than ever, with the variety of equipment we exhibited, aside from the fact that we displayed the largest amusement machine the industry has ever seen at this show, the most infamous Outrun 2 SDX. This attraction, along with our exclusive, hand picked line up of Sega products such as HOD 4 Special, After Burner Climax, Lets Go Jungle, Too Spicy Twin and other show stoppers, adding to our dazzling array, had onlookers in a state of shock and excitement, showing time and time again what ASI and Sega can do together,” said Sega’s Paul Williams. He continued, “I was very impressed by the Sega display here at DEAL, this is an increasing growing market for us and our distributors are capitalising on that. The range of large porducts Sega current has suit the Middle East market place very well indeed.”


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