“Both Francesco and Andrea have demonstrated outstanding commitment and contribution to the Touch Systems business in Europe and it gives me great pleasure to announce their new roles,” said Ty Silberhorn, General Manager, 3M Touch Systems, Inc.

“Customers, value added resellers and distributors will realise new benefits and opportunities through an enhanced, focused pan-European approach to technical support, sales, marketing and business development,” he added. Formerly sales and marketing manager for Germany, Austria and Switzerland, Andrea Goeb (pictured) now reports to Francesco Fasoglio with responsibility for the network of local sales managers across Western, Northern, Central and Eastern Europe, the Middle East and Africa. Goeb and the European sales team will focus on increasing sales and market share by concentrating on the value proposition of 3M’s innovative range of capacitive touch screen sensors, LCD touch screen monitors and touch electronics. They will also collaborate regularly with value added resellers and distributors to leverage their expert knowledge of specific regions.

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