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Industry buyers from throughout the world are being targeted by organisers of ATEI, whose marketing campaign in support of the 2008 London Show has gone live.
The multi-lingual advertising campaign, which depicts a series of iconic amusements genres reflective of the exhibition, will appear in more than 40 business-to-business media based in 20 countries. The campaign for 2008 also includes a multi-lingual media relations campaign comprising news, features, analysis, company and personality profiles; direct mail totalling over 275,000 pieces; viral marketing; and a substantial online presence in partnership with the industry’s most visited and respected electronic media. Charlotte Skinner, Marketing Manager at Clarion Events, said: “Once again we’ve increased the size and reach of our marketing campaign. Our aim is to support our exhibition and attract the largest number of influential buyers from around the world to London.”
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