Games Media has been awarded an agreement to supply an integrated digital solution for commercial trial with Admiral Taverns, the UK’s largest independent tenanted and leased pub operator, managing 2,600 sites throughout the UK.
This brings Games Media’s total addressable market to five chains or 14,000 pubs, approximately 25% of the UK pub market. The trials will initially involve four pubs completely converting to digital in the first phase, with agreements in place for progressive expansion to follow upon successful performance. The offer is fully supported by the market-leading service and installation expertise of The Global Draw, Games Media’s sister company, and Games Media’s dedicated customer relationship team. The gaming terminal solution consists of “Amusement With Prizes” (AWP) machines, “Skills With Prizes” (SWP) machines and digital music systems linked to a customized communications infrastructure that provides data transfer, active content management and distribution, and remote maintenance. In addition, the Company will supply venue management, product promotion and customer training.
Keywords: Games media
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