Merit Entertainment has announced its new, market-expanding partnership with European distributor Avranches Automatic. The companies have teamed up to serve the French market for years and now seek to extend their reach throughout Europe and into North Africa. Avranches Automatic’s expert knowledge of the amusement industry, experience with Merit products, and solid export contacts will allow Merit to make its games easily accessible to an expanding global market
“We have been representing Merit in France for many years, and I am very glad to be given a chance to collaborate more closely on such a great product line,” said Murielle Lavole of Avranches. “I’m very enthusiastic about this partnership.” Merit’s customers will benefit from this new partnership with stronger service and support, as products will ship directly from Europe, allowing operators to get their machines into locations more quickly. “I’m excited about this project,” said Javier Lanfranchi, Merit’s Director of International Sales. “Merit has been working with Avranches for many years. We both know that we can deliver a great product and give excellent support to many markets, which for logistic or timing reasons, could not access our products directly from the United States.” For 30 years, Merit has ensured long-term return on investment for operators by providing continually high-earning equipment along with updates and upgrades for its products. With an installed base of over 250,000 touch-screen games garnering nearly 4.6 billion plays per year, Merit Entertainment is the worldwide leader in touch-screen entertainment devices. Merit Entertainment products appear globally in a wide array of venues and appeal to an almost limitless demographic. Merit continues to expand its position in the industry with ever-increasing entertainment, content, and new games. The company maintains a Web site with all the latest information at www.meritgames.com.
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