Astra showed a wide variety of UK and overseas product at ATEI. There was a selection of video and reel based Category C games; the evergreen themes of Party Time and Bullion Bars were re-incarnated in a new Platinum presentation, complete with a new Category C overhaul. These games were accompanied by Astra multiplayer “Locomotion”– which introduced a compelling presentation enhanced via three 32” LCD top screens; mixing a Wild West train theme with an innovative top feature for the UK market.
Category B3 was represented by a host of exciting new product, again in the form of multi-game compendium Party Slots, which introduced new game Bullion Bars 500 and the Megaslot feature enhancement. Double Action Slotto with its “Gamble” feature lived up to the pre-show hype. Astra devoted two thirds of stand 620 to the ten markets – Belgium, Czech Republic, Denmark, Germany, Hungary, Holland, Italy, Poland, Spain, Slovak Republic – that make up its export sectors. Czech Republic sees Riverboat Gambler 750 and Hi Energy 750; The Netherlands introduced the Multi Game compendium in the Mk5 cabinet for street locations; House of Fortune for Denmark, a growing performer, made an appearance; Belgium presented Royal Riches and Party Dice in the Games Palace compendium, as well as multiplayer Las Vegas Dice; A strong Eastern European showing with Slovakia – Riverboat Gambler 300, Poland – Riverboat Gambler 500 and Hungary – Fortune Sevens, was met with a very positive response by Astra’s partners in each of the countries. Spain, a market where Astra have been establishing a brand presence with an expanding range of games, featured exciting new product tinged with the passion and colour of the Mediterranean. Game of Fortune ably represented Italy, and new market Germany presented a trio of “Wall Cabinet” games in addition to the Multi Game Upright concept aptly named Party Games.
Keywords: ATEI, Astra
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