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The fastest-growing bookmaker in Britain and trading division of Gala Coral Group Ltd, Coral Racing, is highlighting the excitement and real-time action inherent in gambling with the help of Vikuiti Rear Projection Film from 3M, the diversified technology company.
Shaun Giblin, Product Delivery Manager at Coral, explained how Vikuiti Rear Projection Film is working in the windows of four of its UK betting shops. “Since many of Coral’s products are based on events occurring during the day, presenting product and marketing information in real time significantly enhances the experience we deliver to our customers. The visual impact and functional capabilities of Vikuiti Rear Projection Film have proven extremely important in meeting our goals, by supporting vibrant content, integrated with our live data broadcast solution, to make betting more fun and easier to access.”
Keywords: Coral, Vikuiti
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