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Namco Europe Limited has underlined its intentions to expand into new business sectors adding British Kiddie Rides specialist Amutec to the existing business. The deal comprises the purchase of the Amutec name and a 10,000 square-foot manufacturing facility in Mablethorpe, Lincolnshire, together with expansive assets.
Namco Europe Managing Director, John McKenzie explained: “This strong brand complements our existing range of activities and it is our aim to add value and support to the Amutec marque, re-establishing it as a market-leading innovator within the highly competitive kiddie ride sector.“ He continued: “The business at Mablethorpe will once again develop new rides and products, facilitate the refurbishment of rides and continue ADIPS testing, whilst full spares support will be offered by west London-based Brent Electronic.” The purchase was pre-empted in early January with Namco Europe creating a new Kiddie Rides division, headed by General Manager Chris Bell, whose 25 years’ amusement industry experience includes 20 working in the kiddie rides sector, eight of which were spent as consultant and Sales Manager with Amutec. Chris Bell added: “The response to our new kiddie ride range at ATEI was phenomenal, adding an extra dimension to the Namco offering. The fresh impetus and professional business planning now being implemented will, I am certain, help restore the highest regard for the Amutec brand, as well as bringing many new opportunities to Namco’s other product sectors.”
Keywords: Namco, Amutec
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