Collinge joins the group after leaving Leisure Link, part of the Inspired Gaming Group where he held the role of Field Operations Director since 2001. Responsible for all field-based activity across the group's Analogue and Digital estate, he was instrumental in the roll-out of the Server-Based Gaming (SBG) product to major retailers and the Licensed Betting Office (LBO) sector.

Collinge has many years of industry experience, having previously held several senior commercial and operational roles across the casino, bingo and arcade sectors. He is well liked and respected in the gaming retail sector.

Andrew Ludlow, Managing Director of Games Media said, "I am delighted that Peter will be joining us at this time of change and opportunity in the retail pub market. He will play a key role in driving our business forward and moving the Games Media integrated digital solution to the forefront of this sector whilst delivering the very best in customized digital gaming and entertainment solutions to our customers. With Peter's enthusiasm and drive, I am confident he will ensure we continue to deliver outstanding service and results at this time of rapid growth for our business."

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