Photo Play 2009 includes a total of 14 new games, four of which are the well-known and exciting Yetisports games. In addition it contains a wealth of innovations in game management as well as the tournament and online segment. Photo Play 2009 is not only available as a DVD but also through funworld's advanced technology also online, which significantly increases the distribution speed and saves hosts' service and logistics costs.

In addition to the four Yetisports games: Pingu Throw, Orca Slap, Icicle Climb and Flamingo Drive, there are also 10 brand new games on Photo Play 2009: Aviator, Bloxxy, Duo, Pengu Flip, Shanghai Pro, Concentration, Super Sonic, Tutti Frutti, Football Fever and Trivial Pursuit Pop Culture. Find it also scores points with fresh images and Solitaire AM can now be played in duel mode as well.

"To further increase the Photo Play 2009 games' attractiveness and hence increase game figures, a new tournament series, Masters PRO, is also being issued in the framework of this year's anniversary, ‘10 years of Masters'. Photo Play Masters is the most successful touchscreen-based tournament system in Europe and a highly effective game loyalty tool, which will receive an added boost with Masters PRO," said Josef Öhlinger, funworld ag CEO.

Funworld has also further developed and expanded this through the two newly formatted successful games of Kniffler Pro and TP Genus Ed. The multiplayer area of Photo Play 2009 consequently not only enables players to play live every day against one another around the globe, they can now chat with each other via the messaging function.

"The new multiplayer area moreover includes an innovative tournament ranking system, which makes it possible for players to take tournament play beyond the encounter at hand. The new multiplayer ranking system increases the attractiveness once again of the Photo Play 2009 multiplayer area, which meanwhile includes a total of 14 games and accounts for 40% of all Photo Play network game played," added Öhlinger.

Photo Play 2009 has an optimised user interface as well as an appealing demo mode, which dynamically puts classic games and current casual games in a gallery with a light background.

Photo Play 2009 also has an additional game category in "FUN", which in addition to the three existing categories of "cards", "quiz" and "skill" includes all casual games offered, such as the game of the year, Kick the Fish, or the previously most successful net.game Pengu Flip.

The main menu of Photo Play 2009 is displayed in a fresh design and with an innovative "full screen teaser tool", which enables strong branding via creative promotions based on game content or current events. In addition, the set-up is accompanied by innovations and extra game settings.

Following the successful cooperation with Hasbro, funworld is continuing the proven strategy of license partnerships with Yetisports, whereby this extends far beyond the mere provision of the four Yetisports games. funworld has thus also developed a twelve-month action programme, based on the Yetisports games for linked Photo Play terminals. Online machines receive monthly game updates via the link so that within a year the entire Yetisports series of 11 games will be available on the terminals.

"Through the cooperation with Root9 funworld is launching the unique Yetisports games for the entertainment machines branch and is bringing these exclusively on Photo Play 2009 for the first time in the restaurant/bar/arcade segment. Hosts can thereby profit from the major brand recognition and the high affinity of the Yetisports games. Players, who are already familiar with Yetisports, will intensely enjoy the new touchscreen option and the accompanying game experience. Newcomers will in turn be attracted by this magic and guarantee hefty increases in profits," said Öhlinger.

In addition, a yearlong Yetisports tournament will be held. Select merchandising materials for optimised POS marketing rounds out funworld's sophisticated Yetisports concept, which is entirely oriented to optimum usage of the attractive content.

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