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Preview 2009
Published:  20 October, 2008

Astra Games

Astra Games, part of the Novomatic Group of Companies, will at Preview 2009 present one of their most innovative and creative product ranges ever.  Newly located on stand CH19/22 of the Novotel's Champagne suite, a position that allows more prominence and superior viewing for visitors, Astra will unveil new games for UK categories C and B3, plus the hotly anticipated bingo games "Microbingo" and "Arcadebingo".

Available for licensed bingo premises, "Microbingo" re-invents the timeless game of bingo by allowing players the chance to win a top prize of £1000 plus a £1000 progressive jackpot win. The high impact presentation courtesy of a 26" TFT top screen complete with visual enhancing graphic artwork means that "Microbingo" follows Astra's tradition of producing unparalleled centrepiece products and is available as a 5-player multiplayer with the option for operators of adding further terminals.

"Since joining Astra, I have been immensely impressed with the amount of creative thinking that goes into each and every product development; from initial concept through to the finished game. The whole Astra team strives to bring something new to the table and consistently delivers", said Astra Managing Director Zane Mersich. "I think that this energy and creativity is clearly evident in the games that we are presenting at Preview 2009".

Microbingo's sister game "Arcadebingo" follows a similar template and is available for licensed AGCs. It will be presented as a 3-player at Preview 2009 and has a top prize of £50 plus a £50 progressive jackpot win. "Arcadebingo" also embodies the same characteristics that make Microbingo such a delicious prospect for operators - a time proven game, head-turning presentation and instant playability.

B3 will be represented by Astra's "Gamble King" multi-game compendium, a vibrant mix of established games - such as the seminal Reel King - enhanced by either a "Super Gambler" or "Gambler" feature. "Hot Slots Gambler" is Astra's category C multi-game compendium, featuring updated versions of Reel King, Little Devils and Spellbound, all of which now include the performance proven "gambler" features.

Brent Sales

Leading amusement machine distributor, Brent Sales is looking ahead to the Preview '09 exhibition with a number of new launches in store.

Brent's growing range of skill-based prize merchandisers will be strengthened with the addition of Barber Cut Lite, a single-player incarnation of the hugely successful game launched at ATEI '08. Clena-Flex also gets a boost with the release of myriad new merchandising and vending set-ups for the top-earning game. Making its European debut at the Novotel is the production model of Raw Thrills' deluxe video shooter, Safari, whilst kiddie ride launches include Finley the Fire Engine, a 2-seat licensed rocker based on the highly popular Cbeebies pre-school character.

The new launches, together with at least six further unveilings from renowned global manufacturers, join Brent's Star Performers Deal or no Deal, Maximum Tune 3, Hollywood Reels, Sweetland Premia, Crazy Typhoon and others on stand CH13 in the Champagne Suite.

Cash Point

"In the Sports Betting Business, CASHPOINT has grown its position with the TIPOMAT Self-Service Terminals in recent years. Thanks to its secure online connection CASHPOINT guarantees not only a perfect risk management system but also an up to date range of different betting options including Live Betting.

Partners and franchisees can easily check every piece of information via a simple menu system at glance (e.g. total balance, cash balance, stakes and every single bet placed). CASHPOINT as a well-known brand offers various business options including partnerships on a franchisee basis. The combination of our experienced in-house bookmaking team and constantly evolving technical innovations gives CASHPOINT the ability to establish itself in new markets and react quickly to market forces and demands worldwide. We look forward to Preview."

Stefan Nemec, CASHPOINT, Austria

Electrocoin

Electrocoin will be showing the latest edition of Battle Gear from Taito. The Pro Tuned edition is making its European debut, with a host of new features and  cars for players to select from. Following extensive testing, preview will act as th

e launch pad for the sales of Pro Tuned which will be arriving  in the UK soon.

Sterns latest pinball (I will try for a better image) follows hot on the heels of the latest Batman box office smash hit. This new release from stern is certain to be a huge hit and continue the revival of Pinball in bars and pubs as well as FEC's.

The latest version of Golden Tee Live, in fact launched to celebrate the 20th anniversary of this great game is one of the most ambitious to date. With brand new courses and exciting new features, the game is sure to  elevate players expreinces to new heights. Details below.

In addition, Electrocoin will showing its latest Cat C hi-tec games as well as a full range of ticket redemption machines including Jungle Tumble and Tuttu Frutti. The Elmac redemption managemnt system that is proving to be big hit around the coastal arcades will also be demonstrated.

Game Concepts

Game Concepts will be showing in the  Entrance Hall Champagne Suite EH9. The company designs and sells exclusive coin operated games world wide through its distribution network.

Galaxy 21 is now into its second season having proved its earning potential through last season as the number one single player pusher on the market. New for this year is Bonanza a coin firing belt game with an impressive touch screen technology.

Deep Sea Treasure is a new theme for Galaxy 21 concept. The theme is based on a tropical underwater back ground with marauding sharks & deep sea creatures, on targeting these sea creatures with coins of play you will be able to uncover & win the deep sea treasure from a treasure chest which creates a cash bonus drop to the playfield.

Cromptons Genuine Spares

Crompton's Genuine Spares will make its debut at this year's Preview in the Entrance Hall Champagne Suite EH15. Crompton's Genuine Spares supplies a comprehensive range of Crompton sparesfor its entire range of products. Also we offer a full refurbishment facilty with experienced Crompton's personnel to renew and revitalise your old Crompton games. CGS offers a FREE technical advice and help line. New catalogue now available. The Crompton family have only bought the spares business back in the last few months and launched our new catalogue this month.

JPM International:

"JPM is pleased to announce it will unveil a new range of product both from JPM International and Crystal Leisure at the forthcoming Preview exhibition on stand NT44 in the Chablis Suite. JPM continues to support the UK Coin-op market during this very turbulent time when trading conditions are so difficult. We are extremely excited about exhibiting at Preview JPM's presence at the London exhibition shows our continued commitment to all our UK customers. We will have on show both new and innovative product for the UK market."

Simon McCarthy, JPM International, UK

Gemini Games:

The company plans to unveil an exciting low-cost digital AWP terminal at the show, featuring a number of new Category C & D games.

"With no ongoing fees and regular upgrade options; Gemini Games Digital AWP Terminals are bound to make pure commercial business sense for any potential purchaser. Times are very tough in the UK, but the timing of the Preview 2009 in tandem with our line up of games means we are enthusiastic and optimistic," says Gemini's Barrie Knighton.

Hauer and Grossman

"Our company is a new exhibitor at Preview. We will be displaying video-slot machines with different specifications according to the customers' demand. Our product range covers single or dual monitor machines in wooden, chrome or slant-top cabinet, with single games or the 6-program Multi-Game. Our in-house development provides exciting games with highquality graphics and operator-friendly system."

Pal Kosa, Hauer and Grossman, Hungary

Infogame UK will be showing various gaming applications at Preview 2009.

Lady Morgain-is a multi game server based system from Noble Gaming featuring Casino table games, Slots and Lottery. The system is currently operated around the world,  is highly successful and is available to our International customers now and there's a UK program coming next year.

 Sports Betting-is a live betting system available automatically on a dedicated terminal. Manufactured by Ambassador one of the world's best providers of betting and gaming facilities,

 Infogame UK have carved a niche for themselves in the provision of low cost, high quality used and new Gaming Terminals to the gambling and amusement industries. In addition to the above we have numerous gaming and leisure applications available for use at home and abroad.

 At the time of going to press we are not exactly sure what else we will be showing but rest assured if you call and see us on the stand you will not be disappointed!

SAM Leisure

SAM Leisure will be using Preview to bang the drum for quality and innovation. When times are tough and there's less disposable income around, venues need to offer more to attract customers and keep them in, spending money. This is when value becomes even more crucial when choosing which machine to buy. That's why SAM will feature the the Double Rugby air hockey with oval puck, a machine that has delivered double income over standard air hockeys it has replaced; along with the Magno American pool table, generating high revenue in casual play sites and recently sited in the Southern Belle, Fulham. Just round the corner from the Novotel, the Southern Belle offers a wide range of entertainment options as well as drink and food.

New for the Preview will be another solid Oak football table,The Gorbeia. Available in coin-op or freeplay, the Gorbeia is an attractive, contemporary table offering continental style and great value for operator and player. SAM have built ‘The world's biggest soccer table' to promote the launch of the Gorbeia. 20 players can now battle it out on the table that has been touring Spain throughout the Summer.

Sega

Sega Amusements is preparing to kick start its show season in true dominant style as it looks ahead to having presence at 10 international shows over the next five months.

The European and American territories that fall under the auspices of Paul Williams will notably be at London Preview, IAAPA and finally in January, with its largest stand ever, at ATEI.

The London Preview, being a focus for many trade players post summer season, will see three new important pieces for winter 08 onwards. Firstly continuing on from the success of SEGA RALLY 3 deluxe that was launched in June with 62" monitor and full motion, the title will be shown in a new twin cabinet as part of its global launch. Featuring exclusive licensed World Rally Cars and a revisit to one of the original Rally 1 stages, the software is highly developed into a fine driving game that is worthy of it heritage. The twin version with its 32 inch screens can be linked up to 6 players.

SMS VIP

SMS VIP specializes in direct marketing to mobile phones to the customers of Adult Gaming Centers, Amusements with Prizes Centers, Family Entertainment Centers, Bingo, Casinos and Betting Shops. SMS VIP also supplies Bluetooth proximity direct marketing equipment to the entertainment industry.

SMS VIP has developed various tools to automatically process the database that it creates for its customers. Among the tools they are developing are systems to allow their customers to book marketing campaigns on line and to manage their own campaigns live without support if required.

SMS VIP is run by Philip Closier from its base in North Yorkshire with various staff working over the web from around the globe in locations from Scotland to Cyprus. They have been providing these services now for some 6 years to the AGC market and continue to see the market grow.

SMS Messages can be used to increase footfall at slack times, provide incentives to reinforce brand loyalty, encourage regular attendance, and provide prizes to a random selection of clients.

People take their phones everywhere and tend to read new messages instantly, meaning that SMS marketing can generate instant results and is ideal for time-sensitive promotions.

Unlike emails people always read new messages, so you can guarantee that your message will be read.The fact that people always read new messages means that response rates for SMS marketing are renowned for being very high.

SMS marketing is very cost-effective.

SMS VIP maintains an up-to-date list of their clients' numbers that are used to confirm eligibility for new offers or joining offers.  SMS VIP messages can be made time sensitive / time limited ensuring that offers that have expired will not be delivered inappropriately as a result of the customers handset being out of service for a period of time.

SMS VIP does not charge on going fees. There is normally a small set up fee and then it is pay as you go, with no minimum spend or lock in period.  Mobile marketing is now firmly established as a serious marketing tool and SMS VIP has the track record in the gaming market to support its clients.

SPP Group

"Having spent over 30 years supplying graphics and printed artwork to the gaming industry, the SPP Group is proud to be regarded as a market leader in its field. The company has grown significantly during the past ten years producing a wide spectrum of products and services.  SPP Group supplies major manufacturers with high quality graphic design; video graphics & 3D animation; digital print; metal cabinets and internal metal components; acrylic fabrication and signage. As newcomers to Preview, we'll be using this platform to illustrate to current and potential customers, just what our comprehensive manufacturing facilities have to offer."

Jackie Wilson SPP Group, UK

TAB Austria:

"Better games through innovation! - TAB Austria has been creating and producing revolutionary game concepts oriented towards maximizing customers profits since 1962. Our brand products´ success has made us one of the world's leading suppliers of entertainment machines.

Our product range covers the whole amusement business with blockbusters like the 42" multigame platform Virtual Pinball, the digital jukebox Max Fire Video which is well-established in the UK, the Silverball touchscreen terminals, the multi-gambling machine Golden Island and finally a brand new terminal which is still currently under wraps. We look forward to seeing our customers at Preview."

Birgit Untermair, TAB Austria

Vegas Imports

Vegas Ltd. is a highly awarded company. Their products have gained many awards at the Surexpo exhibition for several years, for example the double screen Black Horse with its unique 26 games and also its successor, the Black Horse Exclusive (debut during Surexpo 2007) and were given the most prestigious awards of the show. People in the industry say that the Black Horse Exclusive has a big chance to become one of the hottest products of the season.

The Black Horse and the Black Horse Exclusive are produced for the gaming markets, for example casinos and amusement arcades. Their software is consistent with the gaming laws in Poland, Czech Republic, Slovakia, Ukraine, Ireland, United Kingdom, Spain, Germany, Austria, Romania and Malta.

New language versions are constantly being prepared opening up an even larger market base.

See our products on stand NT37, Chablis Suite at this year's Preview 2009.







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